BriefedWed

Wedding Vendor Social Media Deliverables Checklist

Target keyword: wedding vendor social media deliverables

Many wedding photographers and videographers deliver short promo clips to vendors — the florist, the venue, the planner, the DJ — as part of their package or as a paid add-on. Without a clear brief, these clips get deprioritized, delivered inconsistently, or forgotten entirely. This checklist template helps you plan and brief every vendor deliverable before editing begins.

When to use this template

  • →You include vendor clips in your standard wedding package
  • →You sell vendor promo clips as an add-on revenue stream
  • →You want to use vendor deliverables as a relationship-building and referral tool
  • →You outsource vendor clip editing and need a brief for each vendor

What to include

  1. List of vendors receiving clips with their Instagram handles
  2. Clip length per vendor (30 sec is standard)
  3. Aspect ratio per vendor (usually 9:16 for Instagram)
  4. Must-feature moments specific to each vendor's work
  5. Text overlay or branding for each vendor
  6. Music direction (neutral, license-free for vendor use)
  7. Delivery deadline per vendor
  8. Output format and how you'll deliver (Google Drive, WeTransfer, DM)

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Example brief excerpt

## Vendor Deliverables — Amy & David

### Vendor List
1. The Ivory Venue — @theivoryvenue — 30 sec, 9:16 — due 2 weeks
2. Bloom & Branch Florals — @bloomandbranch — 30 sec, 9:16 — due 2 weeks
3. Elite DJ Services — @elitedj — 30 sec, 9:16 — due 3 weeks

### Venue Clip Must-Features
- Entrance hall decorated
- Ceremony room wide shot
- Rooftop reception space
- Sunset over venue grounds

### Florals Clip Must-Features
- Bridal bouquet detail close-ups
- Ceremony arch full shot + detail
- Table centerpieces
- Boutonnieres on groom and groomsmen

Frequently asked questions

Should I charge extra for vendor promo clips?

Most wedding videographers include 2–3 vendor clips in mid-tier or premium packages, and charge $50–150 per additional vendor clip as an add-on. Vendor clips are also an effective way to generate referrals and Instagram tags from vendors with large followings.

How long should a vendor promo clip be?

30 seconds is the standard for Instagram vendor promos. Long enough to show their work meaningfully; short enough to use as a Reel or Story. Some vendors prefer a 60-second version for their website.

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