BriefedWed

Wedding Film Social Media Cut Checklist

Target keyword: wedding film social media cut checklist

After delivering a full wedding film, most videographers also owe the couple — and their vendors — a stack of social cuts: a Reel, a TikTok teaser, a sneak peek, and vendor promo clips. Without a checklist, deliverables get forgotten, editors work from scattered instructions, and revisions pile up. This template covers every social cut in one clean brief.

When to use this template

  • →You deliver a social media package alongside a full wedding film
  • →You outsource your social cuts to an editor or VA
  • →You want to stop recreating the same instructions for every wedding
  • →You need a single document that covers all social deliverables for one client

What to include

  1. List of all social cuts included in the package (Reel, TikTok, Sneak Peek, Vendor Clips)
  2. Target length and aspect ratio for each cut
  3. Music direction for each cut (different tracks per platform)
  4. Must-have moments and clips across the full package
  5. Vendor tags and credit requirements per cut
  6. Caption style and text overlay notes per platform
  7. Delivery deadline per cut
  8. Output format and resolution per platform

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Example brief excerpt

## Social Media Cut Package — Sarah & Tom

### Deliverables
1. Instagram Reel (60 sec, 9:16) — due in 5 days
2. TikTok (30 sec, 9:16) — due in 5 days
3. Sneak Peek Teaser (90 sec, 16:9) — due in 48 hours
4. Venue Promo Clip (30 sec, 9:16) — due in 2 weeks
5. Florist Promo Clip (30 sec, 9:16) — due in 2 weeks

### Shared Must-Have Moments
- First look
- Ceremony kiss
- First dance
- Confetti exit

### Platform-Specific Notes
**Instagram Reel:** Beat-sync, trending audio, romantic tone
**TikTok:** POV text hook, "You're invited..." concept
**Sneak Peek:** No text overlays, cinematic music only

Frequently asked questions

How many social cuts should I deliver with a wedding film?

A typical social media package includes a 60-sec Instagram Reel, a 30-sec TikTok teaser, and a 90-sec sneak peek for the couple. Vendor promos are often sold separately or included in higher packages.

Should each social cut use a different music track?

Often yes — each platform has different licensing rules and audience expectations. Instagram may use a trending audio remix, TikTok its own trending sound, and the sneak peek a royalty-free licensed track.

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